As ColoAdvisor continues to build momentum, we still wrestle with small decisions. We have always wanted this blog to be helpful for the person looking for hosting, cloud or colocation services but sometimes we want to spout generic business concepts.

Does one do this via a “founder’s Blog” ? Where the founders or key personnel can have their own blogs like:

www.coloadvisor.com/blog – standard company blog about the industry

www.coloadvisor.com/founders_blog – industry stuff but a blog that allows us tangents into business, design, SEO, apps and other things we work with daily in business. Maybe even talk about recent vacations etc.

www.coloadvisor.com/shirin

The biggest issue is having meaningful content to provide an interesting blog for readers. For now, please tolerate the occasional tangent.

Back to our regularly scheduled blog…

Before ColoAdvisor was formed, I had known the beauty of a business to business sales model. Business clients tend to be more respectful, forthright and civil even when things go really wrong. I’ve been in businesses where a website down for hours would illicit a stern “we are very disappointed with this” from our client whereas on the consumer side a product delivered a day late can get you a 20 minute screaming session by a client along with a call to the Better Business Bureau. (Ever had an e-Bay transaction go awry?)

In our B2B sales model, we see steady growth month after month after careful planning, marketing and sales. It takes time and we really enjoy working with our clients. Recently, I watched a good friend grow and build his company via a consumer product – I began to wonder if that’a s better route to take. A small viral incident happens and all the sudden he’s sold 400 units in 2 hours because a related product site mentioned his product on their blog. Cool stuff for sure but I guess I need to remember the adage that the grass is always greener. For the wonderful leaps in sales he will see – he exerts tremendous efforts to support and care for his existing clients which makes for one of his largest expenses.

I guess the lesson is that whatever you do, if it’s working, stick with it. Look little at your competitors and innovate based on your creativity and efforts. The grass will always be greener on the other side of the fence and dwelling on things like this for more than a few moments can really wreck your business.